Note: Lola Digital Media is AllGear Digital as of December 2022.
An exclusive video series and integrated media project, “Off The Map,” launched today. It is a production by GearJunkie, a media property focused on adventure and outdoor gear.
“Off The Map” explores remote adventures around the U.S., each one enabled by outdoor guides, ambassadors, and off-road-capable trucks. The four-episode series follows kayakers, mountain bikers, climbers, and canyoneers to wide-ranging wilderness destinations.
GearJunkie staff and a production team profile the personalities and adventures from Utah’s desert wilderness to Lake Superior and the tip of the Keweenaw Peninsula.
“Our goal was to get off the beaten path and into areas that few people ever see,” said Kurt Barclay, Executive Producer for the series. “With athletes like Manoah Ainuu and Reed Boggs, we also hoped to capture the energy and inspiration that people can tap into when they push limits and explore.”
The “Off The Map” video series and integrated campaign is a partnership with Chevrolet. The company provided 2021 Silverado trucks with off-road features and the hauling capability to move the athletes and their gear.
In addition to the video episodes, GearJunkie hosts a dedicated channel and a series of published content for “Off The Map.” See the full series and supporting material at GearJunkie.com/chevy-off-the-map.
ABOUT LOLA DIGITAL MEDIA: Lola Digital Media owns and operates best-in-class media brands that fuel readers’ passions. Based in Los Angeles, the company was founded in 2018 and runs a portfolio of digital publications and media brands.
