YouTube Producer, Pack Hacker

The YouTube Producer, Pack Hacker, develops visual content and optimizes video channels for the Pack Hacker brand. This is a full-time, on-site position in Detroit, MI. Compensation will be based on the selected candidate’s skills and experience. 

To Apply:

Qualified candidates should submit to hr@allgeardigital.com:

  • Resume
  • Link to your video production portfolio
  • Compensation expectations

Responsibilities:

  • Lead video content ideation and execution to increase organic views on YouTube and social channels (Instagram, TikTok, Facebook, etc.)
  • Collaborate with Editorial teams to develop creative concepts
  • Create shot lists and produce original photos and videos
  • Understand YouTube and social channel platform trends and best practices to optimize video content for SEO, views, likes, and shares on various digital platforms and devices 
  • Review all video & photo content prior to publication
  • Oversee the production team and contract resources, including camera operators and post-production editors
  • Manage archive of footage, photos, and audio 
  • Direct talent and crew during shoots
  • Manage studio and prepare for shoots, including equipment organization, gear maintenance, and prop sourcing
  • Capture thumbnails and handle basic graphic design tasks to support video and web content
  • Develop and maintain visual style guidelines to ensure consistency across all Pack Hacker video and design content
  • Train and mentor junior creatives on editing workflows and visual standards
  • Monitor performance metrics like click-through rate (CTR) on thumbnails and viewer retention to guide content improvements
  • Collaborate on cross-brand integrations with other AllGear Digital teams to develop unified campaigns
  • Be comfortable stepping in on camera as needed

Requirements:

  • 4+ years of creative production experience, preferably at a media network or ad agency
  • Strong portfolio & reel showcasing a variety of work samples and projects 
  • Experience scaling and optimizing content for YouTube and social channels
  • Proficiency / Mastery of Adobe Creative Suite – Premiere, After Effects, Media Encoder
  • Experience with graphic design tools like Photoshop, Illustrator, or Canva
  • Experience working within brand guidelines to maintain a consistent visual identity
  • Ability to create custom graphics and/or work with After Effects templates 
  • Strong client-facing communication and internal collaboration skills 
  • Ability to prioritize and meet tight deadlines in a fast-paced environment 
  • Knowledgeable about cameras and audio equipment
  • Ability to work autonomously and take ownership of projects
  • Excellent eye for detail and a keen sense of aesthetics
  • Bachelor’s degree in Film, Media Communications, or related field (preferred)

About AllGear Digital:

AllGear Digital reaches over 200 million readers annually, delivering trusted gear reviews and outdoor content. Our owned and operated brands include GearJunkie, The Inertia, Switchback Travel, and other category-leading sites. Leveraging AGD Studios and AGD+, AllGear Digital’s advertising network, AllGear Digital collaborates with top brands to craft rich, impactful stories that resonate with the outdoor enthusiast. As a diverse-owned media company, AllGear Digital is committed to inclusivity and fostering deep connections between brands and outdoor enthusiasts.