Digital Media Planner

Digital Media Planner 

AllGear Digital is seeking a detail-oriented Digital Media Planner to support our Sales Team in developing media plans for direct-sold digital advertising campaigns across the AGD+ network, comprising owned and operated properties like GearJunkie, The Inertia and Bikerumor, as well as advertising network partners AllTrails, Teton Gravity Research and Backcountry. This is a full-time, benefits-eligible remote position with compensation based on factors including skills, experience and location.

To apply, email your resume to hr@allgeardigital.com.

 

What You’ll Do

  • Collaborate with the Sales team to develop custom direct-sold digital media plans that align with client objectives and budget.
  • Select and recommend appropriate ad formats, placements, and audience targeting strategies across our digital properties.
  • Transcribe digital media plans into agency templates.
  • Utilize historical data and industry benchmarks to forecast campaign performance and optimize media allocations.
  • Prepare client-facing materials that clearly communicate the value and expected impact of the proposed media plans.
  • Work closely with Ad Operations for product recommendations and inventory requests.
  • Stay up to date on industry trends, ad formats, and performance metrics to continually refine media planning strategies.

 

What You Bring

  • 3+ years of experience in digital media planning for a digital publisher or ad agency.
  • Demonstrated experience creating media plans for direct-sold advertising and sponsored content campaigns.
  • Strong analytical and numerical skills, with experience working with CPMs, CTRs, audience targeting, and campaign performance metrics.
  • Proficiency in Excel/Google Sheets required; experience with Canva a plus.
  • Excellent communication and presentation skills, with the ability to distill complex media plans into clear client-facing documents.
  • A proactive and adaptable mindset, with the ability to handle shifting priorities in a fast-paced sales environment.

 

About AllGear Digital:

AllGear Digital delivers award-winning outdoor journalism and gear reviews to an engaged audience of active, outdoors enthusiasts. Our owned and operated publications include GearJunkie, The Inertia, Bikerumor, and other category-leading media brands. AllGear Digital and AGD+, AllGear Digital’s extended advertising network, have a combined global monthly reach of over 60 million, leveraging AGD Studios to tell powerful stories that inspire and engage. Based in Los Angeles, California, AllGear Digital is diverse-owned media company committed to inclusivity.