Backcountry, the premier online retailer for outdoor gear and apparel, and AllGear Digital (AGD), the leading publisher of outdoor-enthusiast media, today announced a groundbreaking partnership: Backcountry will join AGD+, AllGear Digital’s extended advertising network, as the network’s first retail media partner.
The partnership redefines what’s possible in outdoor-industry advertising. With the integration of Backcountry’s best-in-class retail platform into AGD+, advertisers can now reach purchase-intent outdoor audiences at multiple touchpoints: while engaging with trusted media, during the shopping journey, and out on the trails.
“Backcountry is giving advertisers something different: the chance to reach consumers right at the moment they’re deciding what gear to buy,” said Kevin Lenau, interim President of Backcountry. “Being that close to a purchase makes campaigns naturally more focused and effective. It’s a smart way to drive results in a space where authenticity and timing really matter, all while keeping the trust of our customers.”
Backcountry serves a passionate and diverse community of outdoor enthusiasts—from hikers, campers, and climbers to skiers, snowboarders, and active families—across all ages and skill levels who seek premium gear and adventure-ready apparel.
“This is a pivotal moment for brands advertising with AllGear Digital and Backcountry,” said Eric Phung, CEO of AllGear Digital. “We’ve long been a trusted media platform for reaching outdoor enthusiasts. With Backcountry joining the AGD+ network, advertisers can now connect with high-quality outdoor consumers across a full-funnel network of trusted platforms. That’s an unprecedented level of impact for the industry.”
AGD+ unites AGD’s owned-and-operated adventure-enthusiast brands, including GearJunkie, The Inertia, and Pack Hacker, with premier partners including AllTrails, Teton Gravity Research, RVshare, and now Backcountry. Together, the network reaches over 60 million monthly outdoors enthusiasts, offering advertisers performance-driven campaigns through display, custom content, and immersive storytelling built to turn passion into action.
“Adding Backcountry to the AGD+ Advertising Network is a transformation of the outdoor advertising landscape,” said Rob Hudson, Head of Sales at AllGear Digital. “With this partnership, AGD+ now represents the most influential and scalable collection of media and retail brands in the space. We are setting a new standard for reach, innovation, and results, and reshaping how brands will win with outdoor consumers moving forward.”
About AllGear Digital
AllGear Digital delivers award-winning outdoor journalism and gear reviews to an engaged audience of active, outdoors enthusiasts. Our owned and operated publications include GearJunkie, The Inertia, Switchback Travel, and other category-leading media brands. AllGear Digital and AGD+, AllGear Digital’s extended advertising network, have a combined global monthly reach of over 60M, leveraging AGD Studios to tell powerful stories that inspire and engage. Based in Los Angeles, California, AllGear Digital is a diverse-owned media company committed to inclusivity.
About Backcountry
Established in 1996, Backcountry has become a trusted cornerstone in outdoor retail, offering a curated selection of premium products from nearly 800 brands both online and across nine U.S. locations. In addition to the Backcountry flagship, the company operates Competitive Cyclist, a dedicated destination for premium road, gravel, and mountain bike gear, and Steep & Cheap, its outlet for past-season and overstock deals. Backcountry expanded its portfolio in 2025 with the acquisitions of Level Nine Sports and BikeTiresDirect, further strengthening its position across snow sports and cycling.
Media Contact
Rob Hudson, Head of Sales
AllGear Digital
rhudson@allgeardigital.com
https://allgeardigital.com/advertising
M: (303) 552-4041
