AllGear Digital has been named the Best of Category winner in Online Advertising & Marketing – Consumer category in the Summit International Awards 2025 Summit Marketing Effectiveness Awards (Summit MEA) for its custom campaign with KEEN Footwear, called Epic Occupations.
Created in partnership with KEEN Footwear and published on GearJunkie, AllGear Digital’s leading active outdoor lifestyle publication, Epic Occupations is a multi-platform storytelling series celebrating skilled tradespeople and outdoor professionals whose work makes adventure possible. The campaign highlighted real people, including trail builders, environmental scientists, and technicians, whose daily work reflects KEEN’s values of purpose, durability, and community.
The Summit MEA recognizes campaigns that deliver measurable impact by influencing audiences, driving engagement, and reinforcing brand values. Selected from a global field of entries spanning nine countries, Epic Occupations stood out for its authentic storytelling, creative execution, and proven results.
The full winner listing can be viewed on the Summit Awards website: https://www.summitawards.com/allgear-digital/
“GearJunkie reaches a deeply engaged audience of enthusiasts who rely on its expertise to inform how they work, play, and explore outside,” said Rob Hudson, Head of Sales for AllGear Digital. “Epic Occupations delivered brand storytelling that was credible, moving, and rooted in the experience of the outdoor community.”
Blending editorial features, cinematic video, and thoughtful distribution, Epic Occupations was designed to build trust over time rather than rely on traditional advertising tactics. The campaign reinforced KEEN’s positioning as a brand built for people who depend on their gear in demanding, real-world environments.
To learn more about advertising with AllGear Digital, visit:
https://allgeardigital.com/advertising
For more information, contact pr@allgeardigital.com.
About AllGear Digital
AllGear Digital delivers award-winning outdoor journalism and gear reviews to an engaged audience of active, outdoors enthusiasts. Our owned and operated publications include GearJunkie, The Inertia, Bikerumor, and other category-leading media brands. AllGear Digital and AGD+, AllGear Digital’s extended advertising network, have a combined global monthly reach of over 60 million, leveraging AGD Studios to tell powerful stories that inspire and engage. Based in Los Angeles, California, AllGear Digital is diverse-owned media company committed to inclusivity.
