AllGear Digital has been named the winner of Best Branded Content Site – B2C at the 2025 Digiday Content Marketing Awards for its custom campaign with Fjällräven, Guide to Outside. The award honors the branded content site that most effectively promotes a product or service, recognizing campaigns that build meaningful audience connections and drive measurable results.
Created in partnership with outdoor apparel brand Fjällräven and published on GearJunkie, Guide to Outside is a multi-platform, custom-content campaign designed to inspire accessible adventure while showcasing Fjällräven gear in authentic, real-world settings. The series showcased interactive trail maps, immersive editorial and video storytelling, social content, and a custom microsite that tied gear recommendations to terrain-specific conditions near major U.S. cities.
“Fjällräven set out to inspire more people to get outside, and we were proud to help them do that through authentic storytelling and high-quality production,” said Rob Hudson, SVP, Head of Sales at AllGear Digital. “Our AGD Studios team developed a custom video series that brought real-world adventures to life. We’re proud to see our collaboration recognized with this prestigious honor.”
By combining GearJunkie’s enthusiast-audience expertise with Fjällräven’s commitment to getting more people outside, the campaign delivered strong performance and lasting brand impact. It was launched in phases, sustained through high-impact media and social amplification, and thoughtfully crescendoed to deepen engagement over time.
To learn more about advertising with AllGear Digital visit: https://allgeardigital.com/advertising
About AllGear Digital
AllGear Digital delivers award-winning outdoor journalism and gear reviews to an engaged audience of active, outdoors enthusiasts. Our owned and operated publications include GearJunkie, The Inertia, Switchback Travel, and other category-leading media brands. AllGear Digital and AGD+, AllGear Digital’s extended advertising network, have a combined global annual reach of over 250 million, leveraging AGD Studios to tell powerful stories that inspire and engage. Based in Los Angeles, California, AllGear Digital is a diverse-owned media company committed to inclusivity.
