AllGear Digital has partnered with leading automotive manufacturer Toyota on its latest marketing campaign for the all-new 2025 Toyota 4Runner. Titled Your Window to the Wild, the campaign encourages drivers to reconnect with nature, adventure, and family by highlighting the 4Runner’s modern capabilities and timeless ruggedness.
Your Window to the Wild showcases the power of the 2025 4Runner to inspire exploration in remote landscapes—a message that resonates with readers across the diverse AllGear Digital Network of active outdoor-lifestyle publications, which includes owned and operated publications like GearJunkie, The Inertia, iRunFar, ExplorersWeb, as well as award-winning AGD+ Network partner AllTrails.
“This campaign marks an expansion of a successful, established partnership between Toyota and AllGear Digital,” says Nikki Ozmai, VP Strategic Partnerships at AllGear Digital. “From an audience perspective, there’s strong alignment—our readers and users are curious, active, and inspired by the outdoors. Toyota continues to show that they understand how to connect meaningfully with this community.”
Your Window to the Wild builds on the recent success of another storytelling collaboration between Toyota and AllGear Digital + AllTrails, “New Dirt,” which leveraged the breadth of the AGD+ Network to deliver impactful adventure storytelling. The campaign included a first-of-its-kind Sponsored Trail List on AllTrails, a custom video featuring @GothBabeMusic sponsored editorial and a rollout across social media platforms.
Learn more about Toyota 4Runner and Your Window to the Wild at Toyota.com.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs more than 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. By spring 2025, Toyota’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 31 electrified options.
About AllGear Digital
AllGear Digital reaches over 200 million readers annually, delivering trusted gear reviews and outdoor content. Our owned and operated brands include GearJunkie, The Inertia, Pack Hacker, iRunFar, Bikerumor, ExplorersWeb, and WildSnow. AllGear Digital is also the exclusive advertising partner of AllTrails, the world’s most-awarded outdoor adventure app. As a diverse-owned media company, AllGear Digital is committed to inclusivity and fostering deep connections between brands and outdoor enthusiasts.
