AllGear Digital, a leading publisher of best-in-class content focused on the outdoors and the active-lifestyle space, proudly announces the acquisition of The Inertia. The digital publication, founded in 2010, features world-class reporting, original films, product reviews, courses, and events for surf and outdoor enthusiasts.
Founded by Zach Weisberg, a surfer and entrepreneur based in Los Angeles, The Inertia has grown to become a household media brand in its category. The site reaches millions of readers and features contributions from luminaries including Kelly Slater, Laird Hamilton, Gerry Lopez, and many others.
“Building The Inertia has been one of the most rewarding journeys I can imagine,” said Weisberg. “Since day one, we’ve committed to forging great relationships, sharing valuable stories from unique perspectives in a culture we love, and challenging ourselves to embrace new opportunities.”
Weisberg said joining AllGear Digital was “an intuitive next step” for The Inertia to realize its full potential. “I’m so excited for this new chapter in our evolution.”
The Inertia joins a group of media brands including GearJunkie, Switchback Travel, Bikerumor, ExplorersWeb, iRunFar, and more. In total, the network reaches more than 60 million readers.
“I am thrilled to bring The Inertia into the AllGear Digital platform,” said Eric Phung, Co-Founder and CEO of AllGear Digital. “The brand continues our momentum toward becoming a leading publisher in the outdoors and active-lifestyle space.”
The Inertia’s full team will continue on with AllGear Digital. Weisberg remains at the helm as General Manager. Key editorial leaders Joe Carberry and Alex Haro will continue in their roles as Senior Managing Editor and Senior Editor, respectively.
Mark Sawyer-Chu will continue to lead sales as SVP of Partnerships of The Inertia, along with moving into a Sales Director role for the wider AllGear Digital portfolio.
ABOUT ALLGEAR DIGITAL
AllGear Digital owns and operates a diverse set of media properties focused on new products, the outdoors, and active-lifestyle pursuits. Our trusted brands include GearJunkie, Switchback Travel, The Inertia, Bikerumor, ExplorersWeb, iRunFar, and WildSnow.
