Arrowhead Mountain Spring Water
Objectives and
Outcome
Goal
Arrowhead Mountain Spring Water aimed to launch its aluminum bottle line to outdoor enthusiasts in Southern California, emphasizing sustainability and hydration through a mix of live activations, custom content, and strategic advertising.
Solution
AllGear Digital executed a 360-degree campaign combining high-impact and standard display media, pre-roll video, and homepage takeovers. The centerpiece was the "Trail Angel Station" live activations, supported by six social videos, custom articles, and a co-branded microsite. A brand lift study provided additional metrics to evaluate campaign success.
Run-of-Network Display & Video
Standard and High-Impact Display, Pre-Roll Video
Homepage Takeovers
100% SOV Homepage Roadblocks
Newsletter Media
Newsletter Takeovers
Trail Angel Station content series
6 Social Videos
6 Custom Articles
Co-branded Content Microsite
Trail Angel Station live activation
2-day event supporting PCT hikers
30 Live Instagram Stories
Outcomes and
Performance
This award-winning campaign effectively introduced Arrowhead’s aluminum bottles to a focused Southern California audience through innovative live activations, strategic media placements, and engaging custom content, achieving significant brand lift and audience engagement. This campaign won the “Innovator Award” at the 2026 Summit International Digital Media Awards.
