Gerber ComplEAT
Objectives and
Outcome
Goal
Gerber aimed to launch the ComplEAT cookware collection to outdoor enthusiasts, increasing brand awareness and highlighting the product’s versatility through engaging multimedia content and targeted advertising.
Solution
GearJunkie executed a 360-degree campaign featuring Run-of-Site display media, a Camping Category Takeover, and newsletter takeovers. The campaign’s centerpiece was the "Cooking for Strangers" custom content series, which showcased the ComplEAT collection in action, supported by product placements in seasonal gift guides and an interactive content microsite.
Run-of-Site Display Media
Standard and High-Impact Display
Camping Category Takeover
100% SOV Roadblock of GearJunkie’s camping coverage
Newsletter Media
Newsletter Takeovers
Cooking For Strangers content series
- 4 Social Videos
- 1 Custom Article
- Co-branded Content Microsite
- Original photography
- Site + Social + Newsletter distribution
Product Placements
- Mother’s Day Gift Guide
- Father’s Day Gift Guide
Outcomes and
Performance
The campaign successfully introduced Gerber’s ComplEAT cookware collection to a highly targeted audience of outdoor enthusiasts through an innovative mix of multimedia content and strategic advertising placements, achieving strong engagement and visibility across all channels.
