HOKA
Objectives and
Outcome
Goal
HOKA sought to impactfully connect passionate runners through inspirational storytelling to fuel awareness, consideration, and product exploration. The brand specifically aimed to show that performance can be driven by joy without compromising on high-performance gear. The campaign supported key footwear launches–Rocket X 3 and Mafate 5–while spotlighting the distinct running cultures and communities of Chicago, Los Angeles, and New York City.
Solution
AllGear Digital met this need by executing a 360° integrated campaign that combined inspirational storytelling with high-performance product media. The "Pace Setters" video series and sponsored articles authentically celebrated urban running cultures. An AllTrails Sponsored Trail List and interactive microsite drove exploration, all amplified by high-impact display media.
Run-of-Network Display Ads
- Run-of-Network Display Ads
- AllTrails Display Ads
'Pace Setters' Content Series
- 3 Produced Videos
- 3 Editorial Articles
- Content Syndication
Content Microsite
- Hosted on iRunFar
- Microsite distribution across social + newsletter channels
AllTrails Sponsored Trail List
- 30+ urban running trails in Chicago, Los Angeles, and New York City
- Site + social + newsletter distribution of trail list
Custom Articles
- Rocket X 3 Product Overview
- Mafate 5 Product Overview
- Content Syndication
Native Newsletter Ads
Outcomes and
Performance
This campaign effectively connected HOKA with passionate runners through inspirational storytelling, urban trail exploration, and strategic media placements, achieving significant brand lift and exceeding engagement benchmarks.
