Athletic Brewing Company
Objectives and
Outcome
Goal
Athletic Brewing Company sought to enhance its brand recognition among outdoor enthusiasts by promoting its non-alcoholic beers through engaging multimedia content and a live event sponsorship. The goal was to showcase urban adventures and active lifestyles while increasing audience engagement across multiple platforms.
Solution
AllGear Digital delivered a comprehensive 360-degree campaign featuring high-impact display media, pre-roll video, and an original content series called “Great Urban Outdoors.” The content highlighted urban adventure in Los Angeles, Charlotte, and Orlando, including activities like skateboarding, hiking, and wakeboarding. The campaign also included an interactive content microsite and culminated in a live event sponsorship of The Inertia’s 7th Annual EVOLVE event, driving quality digital and in-person engagements.
Run-of-Network Display & Video
Standard and High-Impact Display, Rich Media (Video Ads), Pre-Roll Video
Live Event Sponsorship
The Inertia’s 7th Annual EVOLVE, attended by 400+ guests
Great Urban Outdoors content series
4 Produced Hero Videos
12 Social Video Cutdowns
2 Custom Articles
Interactive Content Microsite
Microsite distribution across social + newsletter channels
Massive Distribution of all Content
Site + social + newsletter channels
Outcomes and
Performance
This campaign effectively showcased Athletic Brewing Company’s brand and beverages through multimedia content and live event engagement, driving significant impressions and audience interactions across multiple platforms.
